COMMENCEMENT PROGRAM COVER AND SNAPCHAT FILTERS
I designed the cover of the 2018 commencement program and three Snapchat filters for Westminster College’s commencement ceremony.
The challange was to create multiple cover options and use only two colors. I designed 10 different cover layouts that were narrowed down to one that closely matched Westminster’s brand.
Westminster College printed 4,000 copies of the program for the commencement ceremony.
The Snapchat filters were used 342 times, with the “flying caps” filter being the most popular out of the three.
The filters received 15,000 views.
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I included another version of the cover which was my personal favorite, but, unfortunately, didn’t make the cut.