FRINGE FESTIVAL PR PROPOSAL
I collaborated with three teammates to create a 58-page Public Relations Proposal for the Fringe Festival. The project required good organizational skills, time management, and the ability to work remotely.
The purpose of the proposal was to suggest improvements for the visual and written communication.
To help the organization maintain a consistent brand identity, I created a style guide that included fonts, color palettes, letterheads, and updated and alternative logos. The style guide was used to create graphic materials for the 2017 festival.
I gained experience in brand design, team work, and strategic communication.